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Research Outline
Prepared for Dan S. | Delivered December 9, 2019
Ulta Beauty Social Media Analysis
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Goals
To gain a robust understanding of Ulta Beauty's presence on social media, as well as its competitors.
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Early Findings
U
l
t
a
Beauty has 231,212 followers on
LinkedIn
.
It has made
130
posts on the platform in the last 6 months.
Please note that many social media
a
n
a
l
y
t
i
c
s
tools do not cover LinkedIn. All work on LinkedIn will have to be based on just analyzing the information contained in the public-facing page.
On Facebook,
U
l
t
a
has over
3.2 million
followers.
The company has 6.5 million followers on
Instagram
. Some of their larger followers are brands like Kopari Beauty, NOW Foods, and so on.
According to
H
a
s
h
t
a
g
i
f
y
.me
, Kylie Jenner is a top tweeter of #
u
l
t
a
b
e
a
u
t
y
. Kerry Washington and Kylie Cosmetics also help promote the brand on Twitter.
91.51% of tweets about Ulta Beauty, as could be expected, come from the
US
.
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