Ulta Beauty Social Media Analysis
Delivered December 9, 2019. Contributor: Megan B.
Goals
To gain a robust understanding of Ulta Beauty's presence on social media, as well as its competitors.
Early Findings
- Ulta Beauty has 231,212 followers on LinkedIn.
- It has made 130 posts on the platform in the last 6 months.
- Please note that many social media analytics tools do not cover LinkedIn. All work on LinkedIn will have to be based on just analyzing the information contained in the public-facing page.
- On Facebook, Ulta has over 3.2 million followers.
- The company has 6.5 million followers on Instagram. Some of their larger followers are brands like Kopari Beauty, NOW Foods, and so on.
- According to Hashtagify.me, Kylie Jenner is a top tweeter of #ultabeauty. Kerry Washington and Kylie Cosmetics also help promote the brand on Twitter.
- 91.51% of tweets about Ulta Beauty, as could be expected, come from the US.
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