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Ulta Beauty Social Media Analysis

Delivered December 9, 2019. Contributor: Megan B.

Goals

To gain a robust understanding of Ulta Beauty's presence on social media, as well as its competitors.

Early Findings

  • Ulta Beauty has 231,212 followers on LinkedIn.
  • It has made 130 posts on the platform in the last 6 months.
  • Please note that many social media analytics tools do not cover LinkedIn. All work on LinkedIn will have to be based on just analyzing the information contained in the public-facing page.
  • On Facebook, Ulta has over 3.2 million followers.
  • The company has 6.5 million followers on Instagram. Some of their larger followers are brands like Kopari Beauty, NOW Foods, and so on.
  • According to Hashtagify.me, Kylie Jenner is a top tweeter of #ultabeauty. Kerry Washington and Kylie Cosmetics also help promote the brand on Twitter.
  • 91.51% of tweets about Ulta Beauty, as could be expected, come from the US.



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