Wonder

Precision Agriculture Technology

Delivered October 8, 2019. Contributor: Dagmawit W.

Goals

To understand the challenges, the opportunities, and the key competitors in precision agriculture technology in order to develop a strategic marketing plan for Ag Leader Technology, Inc.

Early Findings

OPPORTUNITY
Soil sensors have the potential to highly increase agricultural productivity, improve food quality, reduce food prices, and optimize the use of natural resources.
These systems have the potential of realizing low-input, high-efficiency, and sustainable agriculture. 
It puts the climate first. 
Precision Agriculture (PA) would cause a positive impact on agronomic, technical, environmental, and economic perspectives. 
CHALLENGES
Major setbacks of implementing precision agriculture are educational and economic.
Other issues that hinder the move to PA is a lack of local experts and limited funds. 
The initial costs are a major limitation in the economic challenges.
Another hindrance is that it may not be applicable or financially sound for those with small land-holdings. 
A lack of technology or expertise can also be a hindrance.
TOP PLAYERS IN PRECISION FARMING SOFTWARE
The top players in the PA field include AgJunction, AgSmarts, AGCO Corporation, and DICKEY-John Corporation.

Research proposal:

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