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Research Outline
Prepared for Mark S. | Delivered October 8, 2019
Precision Agriculture Technology
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Goals
To understand the challenges, the opportunities, and the key competitors in precision agriculture technology in order to develop a strategic marketing plan for Ag Leader Technology, Inc.
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Early Findings
OPPORTUNITY
Soil sensors have the
potential to
highly increase agricultural productivity, improve food quality, reduce food prices, and optimize the use of natural resources.
These systems have the potential of
realizing
low-input, high-efficiency, and
sustainable agriculture.
It puts the
climate first.
Precision Agriculture (PA) would cause a
positive impact
on agronomic, technical, environmental, and
economic perspectives
.
CHALLENGES
Major setbacks of implementing precision agriculture are
educational
and
economic
.
Other issues that hinder the move to PA is a lack of
local experts
and limited
funds
.
The
initial costs
are a major limitation in the economic challenges.
Another hindrance is that it may not be applicable or financially sound for those with
small land-holdings.
A
lack of technology
or expertise can also be a hindrance.
TOP PLAYERS IN PRECISION FARMING SOFTWARE
The
top players
in the PA field include AgJunction, AgSmarts, AGCO Corporation, and DICKEY-John Corporation.
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