Precision Agriculture Technology

Goals

To understand the challenges, the opportunities, and the key competitors in precision agriculture technology in order to develop a strategic marketing plan for Ag Leader Technology, Inc.

Early Findings

OPPORTUNITY
CHALLENGES
TOP PLAYERS IN PRECISION FARMING SOFTWARE
  • The top players in the PA field include AgJunction, AgSmarts, AGCO Corporation, and DICKEY-John Corporation.

Proposed next steps:

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