Prepared for Emily J. | Delivered March 14, 2020
Sustainable Investing: Consumer Attitudes and Behaviors
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To understand the consumer attitudes and behaviors towards sustainable investing for high net worth individuals, with a European and Asian focus.
Sustainable Investing: UK
According to a survey conducted by
, "the UK public say that they want financial institutions to make a more positive social and environmental impact with the money invested on their behalf."
want their investments to contribute "to solutions for societal and environmental challenges."
Sixty-eight percent will choose sustainable investing if given the choice. "This rises to 70% for women, 74% for millennials, and
for people with
over £25,000 in investable assets
"Despite more than half the population saying they are interested in sustainable investing, the reported
investment activity and awareness
of sustainable investment products is currently low (13%)."
choose sustainable investing due to concern for the planet and environment.
want fair wages and better working conditions for people around the world.
do not want their investments to cause harm.
think "that, in the long term, it makes good financial sense to invest in businesses that have responsible environmental and social practices."
Evidence that the investment would have a sustainable impact by protecting the planet (
) or lifting people out of poverty (
Evidence that people would still get a similar return (
One of the enablers is getting more information about investment (
are less likely to invest sustainably because they don’t have enough information.
Having enough money to invest:
do so because they do not have enough money.
Risk and trust concerns: "
of people said they were less likely to invest sustainably because they think it is too risky, while
of people were less likely to do so because they do not trust financial institutions."
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