Sustainable Investing: Consumer Attitudes and Behaviors
Delivered March 14, 2020. Contributor: Hanine K.
To understand the consumer attitudes and behaviors towards sustainable investing for high net worth individuals, with a European and Asian focus.
Sustainable Investing: UK
According to a survey conducted by PwC, "the UK public say that they want financial institutions to make a more positive social and environmental impact with the money invested on their behalf." Sixty-eight percent want their investments to contribute "to solutions for societal and environmental challenges."
Sixty-eight percent will choose sustainable investing if given the choice. "This rises to 70% for women, 74% for millennials, and 77% for people with over £25,000 in investable assets."
"Despite more than half the population saying they are interested in sustainable investing, the reported investment activity and awareness of sustainable investment products is currently low (13%)."
About 66% choose sustainable investing due to concern for the planet and environment.
Nearly 62% do not want their investments to cause harm.
Sixty-two percent think "that, in the long term, it makes good financial sense to invest in businesses that have responsible environmental and social practices."
Evidence that the investment would have a sustainable impact by protecting the planet (63%) or lifting people out of poverty (61%).
Evidence that people would still get a similar return (62%).
One of the enablers is getting more information about investment (58%).
Information: 54% are less likely to invest sustainably because they don’t have enough information.
Having enough money to invest: 49% do so because they do not have enough money.
Risk and trust concerns: "48% of people said they were less likely to invest sustainably because they think
it is too risky, while 44% of people were less likely to do so because they do not trust financial institutions."
Only the project owner can select the next research path.