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Grocery & Fuel Sectors Loyalty Program

Delivered February 11, 2020. Contributor: Tarik T.

Goals

To perform a competitive analysis of loyalty programs within the fuel and grocery sector by gathering information on a selection of companies in both sectors. The information to gether includes company overview, brand overview, and details about their loyalty programs.

Early Findings

Fuel Sector

1) Quick Trip - QT Rewards

a) Company overview
b) Brand Overview
  • Quick Trip is known as a good value for money proposition for fuel.
  • It is also known for its good quality of gasoline and food.
  • Quick Trip stations and stores are open 24/7. 
c) Loyalty Program
  • Quick Trip Loyalty program has been rated as one of the best in the fuel category.
  • Points are worth 1 cent off per galon, and rewards points are earned for $2 of spending on qualifying products or for buying 2 gallons.

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

You need to be the project owner to select a next step.
After initial research, we propose to provide a competitive landscape of the following 6 companies and their loyalty programs in the retail fuel category: Quick Trip - QT Rewards, Wawa - Wawa Rewards, Speedway - Speedy Rewards, Cumberland Farms - Smart Pay, 7-11 - 7 Rewards and Mapco. For each company, we will provide (1) the total number of gas stations and the total number of stores if they have both, (2) the breakdown by State, (3) the location of the company headquarters,(4) the number of employees, (5) its brand vision, (6) its brand proposition, (7) store opening hours, (8) store formats, (9) loyalty program overview, (10) loyalty member base, (11) number of locations participating in loyalty program, (12) earn mechanics, (13) burn mechanics, (14) dividend rate, (15) loyalty partners, (16) redemption process, (17) strength and weaknesses, (18) Loyalty program awards and recognition and (19) member feedback and comments. We will use the previously used spreadsheet [https://docs.google.com/spreadsheets/d/19wHUyBF-_HMlOcYceXEh-HAOYPdQvncSHYpWWbLQ4bk/edit#gid=0]as a model.
After initial research, we propose to provide a competitive landscape of the following 6 companies and their loyalty programs in the grocery category: Food Lion MVP, Ahold Delhaize (National) - Stop&Shop, Wegmans - Wegmans Shoppers Club, Hy-Vee - Fuel Saver + Perks, Pilot Flying J - My Rewards, and Giant Eagle - Advantage Card. For each company, we will provide (1) the total number of stores nationally, (2) the breakdown by State, (3) the location of the company headquarters,(4) the number of employees, (5) its brand vision, (6) its brand proposition, (7) store opening hours, (8) store formats, (9) loyalty program overview, (10) loyalty member base, (11) number of locations participating in loyalty program, (12) earn mechanics, (13) burn mechanics, (14) dividend rate, (15) loyalty partners, (16) redemption process, (17) strength and weaknesses, (18) Loyalty program awards and recognition and (19) member feedback and comments. We will use the previously used spreadsheet [https://docs.google.com/spreadsheets/d/19wHUyBF-_HMlOcYceXEh-HAOYPdQvncSHYpWWbLQ4bk/edit#gid=0] as a model.