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Hannaford's Brand and Loyalty Program

Goals

Understand the details of the company and loyalty program for Hannaford's - My Hannaford Rewards including a company overview with the total Number of Stores or gas stations a breakdown of the count by each state, company headquarters , and number of Employees ; a brand overview including the brand vision , brand proposition , store hours , and store formats ; and loyalty program overview including an overview, loyalty member base , number of locations participating in loyalty program , earn mechanics , burn mechanics , dividend rate , loyalty partners , redemption process , strength and weaknesses , loyalty program awards and recognition , and member feedback and comments.

Early Findings

  • Findings have been provided in the attached spreadsheet.

Proposed next steps:

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