Hannaford's Brand and Loyalty Program
Understand the details of the company and loyalty program for Hannaford's - My Hannaford Rewards including a company overview
with the total Number of Stores or gas stations a breakdown of the count by each state, company headquarters
, and number of Employees
; a brand overview including the brand vision
, brand proposition
, store hours
, and store formats
; and loyalty program
overview including an overview, loyalty member base
, number of locations participating in loyalty program
, earn mechanics
, burn mechanics
, dividend rate
, loyalty partners
, redemption process
, strength and weaknesses
, loyalty program awards and recognition
, and member feedback and comments.
- Findings have been provided in the attached spreadsheet.
Proposed next steps:
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