Prepared for Asher C. | Delivered April 3, 2020
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To provide a demographic analysis of five major over-the-top (OTT) media platforms covering the total number of viewers, gender, and age group. Specifically, we will be analyzing the following OTT platforms: Hulu, Amazon, Pluto, Roku, and Tubi.
In our preliminary hour of research, we were able to identify relevant demographic information on the major OTT platforms. Below are some of our findings:
Number of Users
Amazon Prime Video:
Tubi TV: The service maintains
from both sexes — that is, it is
50 percent male
50 percent female.
Tubi TV’s viewers are also
, with household incomes of around
, and tend to be tech-savvy individuals.
Amazon Prime: Globally,
of people who subscribe to Amazon Prime consumers are between the ages of 18–34,
are between the ages of 35-54, and
are aged 55 years and above. According to recent research by Lab 24, Amazon Prime users tend to be older individuals who are
and earn mid to high incomes. They also tend to have
such as politics, sports, traveling, hiking, and board games.