Wonder
Sign up
Log in
Research Outline
Prepared for Asher C. | Delivered April 3, 2020
OTT Services
Review your project details
Goals
To provide a demographic analysis of five major over-the-top (OTT) media platforms covering the total number of viewers, gender, and age group. Specifically, we will be analyzing the following OTT platforms: Hulu, Amazon, Pluto, Roku, and Tubi.
View less
Early Findings
In our preliminary hour of research, we were able to identify relevant demographic information on the major OTT platforms. Below are some of our findings:
Number of Users
Amazon Prime Video:
150 million
subscribers worldwide.
H
u
l
u
:
30 million
subscribers worldwide
Pluto TV:
20 million
subscribers worldwide.
Roku:
27 million
subscribers worldwide.
Tubi:
25 million
subscribers worldwide.
User Breakdown
Tubi TV: The service maintains
equal patronage
from both sexes — that is, it is
50 percent male
and
50 percent female.
Tubi TV’s viewers are also
m
i
l
l
e
n
n
i
a
l
s
, with household incomes of around
$100,000
, and tend to be tech-savvy individuals.
Amazon Prime: Globally,
39 percent
of people who subscribe to Amazon Prime consumers are between the ages of 18–34,
34 percent
are between the ages of 35-54, and
26 percent
are aged 55 years and above. According to recent research by Lab 24, Amazon Prime users tend to be older individuals who are
highly educated
and earn mid to high incomes. They also tend to have
diverse interests
such as politics, sports, traveling, hiking, and board games.
View less