Wonder
Log in
Research Outline
Prepared for Nirvana F. | Delivered November 13, 2019
Walmart
Review your project details
Goals
To understand Walmart's business including key categories and trends.
View less
Early Findings
Walmart recently took
significant steps
to compete with Amazon's growing market share. The company hired top software developers to maximize its website and onboarded numbers of other online retailers to expand its online offerings.
They also overhauled their
logistics
, moving to shipping stock from stores to fulfill online orders, rather than central warehouses.
Walmart's next strategy is to put all this in a comprehensive
marketing message
that Walmart can save the shopper time AND money with no annual fee (unlike Prime membership).
One
expert summarizes
how Walmart has understood demographic trends where other major retailers have not. They have understood the declining birth rate equals fewer shoppers (so guests need to spend more money each visit), the emergence of the grandparent economy and the shrinking budgets of low income minorities.
Walmart announced in September it was
bringing back
"trendy" brand Scoop NYC. The brand was popular during "Sex and the City" days but closed its doors about three years ago. Now Walmart will offer the brand's
women's fashion
at more accessible price points, though still on the higher end for a usual Walmart customer.
Walmart has also
recently
partnered with Lord & Taylor to sell dresses online, and has launched lines by celebrities Sofia Vergara and Ellen DeGeneres.
In a news story from just last week, apparently
more online brands
are shifting to Walmart.com (from Amazon).
The company is also investing heavily in its grocery side. It recently launched
Delivery Unlimited
membership, where customers can choose to pay a subscription to have an unlimited number of grocery deliveries to their home. And they also significantly expanded their
alcohol offerings
at 2,000 stores.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
View less