Research Proposal

Factors that Influence Choice of Hospital

Goals

To find information on the factors consumers consider when selecting one hospital over another. Information to be researched will include the key drivers and factors that influence hospital choice when looking for a healthcare facility for critical kinds of care/procedures, the hospital features that matter when choosing a hospital, what people/patients expect in terms of what the hospital offers, what they absolutely need/want, who/where consumers look to for input to help them make this decision, and whether the patient makes the decision or someone else such as a caregiver, spouse, or children make the decision.

Early Findings

Choosing a Hospital

Hospital Quality Quick Check

Primary Care Providers

Prepared By
Joseph W.
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