Prepared for Greg G. | Delivered September 2, 2020
Value of Iconic Landmarks and Structures
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To provide examples of strategies and business plans used by the management of the privately owned landmarks / structures / monuments in major cities across the world to create a brand around their property and monetize its value.
The Space Needle in Seattle, Washington
Seattle’s renowned landmark that serves as a popular tourist destination as well,
by the Wright family.
The descendants of the Wright brothers, Howard S. Wright and Bagley Wright, financed the project
Since then, this iconic landmark has been continuing its operations as a
family-owned, private enterprise
The original company running the operations of the landmark,
Space Needle Holding Corporation
, is registered as an asset management company.
serves as the current CEO of the company leading an employee base of nearly 500 people.
To earn revenue, the company
to the visitors under different entry plans for individuals as well as groups.
The tickets for general admission are priced between
US$22 and US$35
The landmark also offers
customized experiences for the visitors
such as the sunset wine experience known as 360 sunset at the top.
Mount Vernon in Mount Vernon, Virginia
Mount Vernon, the
iconic estate of George Washington
, is owned and run by The Mount Vernon Ladies’ Association.
The Mount Vernon Ladies’ Association
is the oldest women's patriotic society in the United States and was founded as the first national historic preservation organization in the country.
The association, registered as a
private, non-profit organization
, manages the estate of George Washington.
The association is not dependent on government grants or tax dollars for its income. Rather, it earns its revenue by
Apart from the two iconic landmarks / structures mentioned above, a list of more than ten similar landmarks / structures that are managed by private parties or non-governmental organizations is