Unilever has approximately 193 brands under their corporate umbrella. The identified brands are listed in the attached spreadsheet. Highlights from the 2018 Unilever Annual Report
Unilever's Beauty & Personal Care (BPC) division is the company's largest and includes five global brands with
turnover of €1 billion or above, namely Axe, Dove, Lux, Rexona and
Sunsilk, as well as other household names such as TRESemmé,
Signal, Lifebuoy and Vaseline. BPC has leading global positions in
hair care, skin cleansing and deodorants, and strong local positions in
skin care and oral care. The prestige business leads in premiumising
our portfolio with turnover of €490 million from brands including
Dermalogica and Hourglass.
- Turnover (€ million) 20,624 20,697 (0.3)
- Operating profit (€ million) 4,130 4,103 0.7
- Underlying operating profit (€ million) 4,508 4,375 3.0
- Operating margin (%) 20.0 19.8 0.2
- Underlying operating margin (%) 21.9 21.1 0.8
- Underlying sales growth (%) 3.1 2.9
- Underlying volume growth (%) 2.5 1.4
- Underlying price growth (%) 0.6 1.5
Combined Brand Performance in HOME CARE
2018 2017 % change
- Turnover (€ million) 10,131 10,574 (4.2)
- Operating profit (€ million) 1,160 1,138 1.9
- Underlying operating profit (€ million) 1,317 1,288 2.3
- Operating margin (%) 11.5 10.8 0.7
- Underlying operating margin (%) 13.0 12.2 0.8
- Underlying sales growth (%) 4.2 4.4
- Underlying volume growth (%) 2.3 2.1
- Underlying price growth (%) 1.9 2.3
- Turnover (€ million) 20,227 22,444 (9.9)
- Operating profit (€ million) 7,245 3,616 100.4
- Underlying operating profit (€ million) 3,534 3,737 (5.4)
- Operating margin (%) 35.8 16.1 19.7
- Underlying operating margin (%) 17.5 16.7 0.8
- Underlying sales growth (%) 2.0 2.7
- Underlying volume growth (%) 1.3 (0.2)
- Underlying price growth (%) 0.7 3.0
UNDERLYING SALES GROWTH
"Underlying Sales Growth (USG) refers to the increase in turnover
for the period, excluding any change in turnover resulting from
acquisitions, disposals and changes in currency. We believe this
measure provides valuable additional information on the underlying
sales performance of the business and is a key measure used
internally. The impact of acquisitions and disposals is excluded from
USG for a period of 12 calendar months from the applicable closing
date. Turnover from acquired brands that are launched in countries
where they were not previously sold is included in USG as such
turnover is more attributable to our existing sales and distribution
network than the acquisition itself. Also, excluded is the impact of price
growth from countries where the impact of consumer price inflation
(CPI) rates has escalated to extreme levels.
There are two countries where we have determined extreme levels
of CPI exist. The first is Venezuela where in Q4 2017 inflation rates
exceeded 1,000% and management considered that the situation
would persist for some time. Consequently, price growth in Venezuela
has been excluded from USG since Q4 2017. The second is Argentina,
which from Q3 2018 has been accounted for in accordance with IAS
29, and thus from Q3 2018 Argentina price growth is excluded from
USG. The adjustment made at Group level as a result of these two
exclusions was a reduction in price growth of 32.4% for the year. This
treatment for both countries will be kept under regular review.
Prior to Q3 2018 USG only excluded the impact of price changes in
countries where consumer price inflation has escalated to extreme
levels of 1,000% or more. However, given the need to account for our
Argentinian business in accordance with IAS 29, we have now also
excluded price changes in countries that need to be accounted for in
accordance with IAS 29. Prior to Q3 2018 there were no countries that
were accounted for under IAS 29, so no restatements are necessary."