Unique In-Store Experiences

Goals

In order to better understand how to turn a typical store visit into a more engaging, entertaining store experience that enhances the visit for customers, craft a list of 8-10 examples of "best in class" unique in-store experiences, with a focus on the grocery and food categories as available.

Early Findings

Tiffany and Co.

  • In 2018, Tiffany and Co. opened a "Style Studio" store in London’s Covent Garden to sell their Everyday Items collection. This collection is geared towards customers that spend less but still desire the Tiffany's label. The Everyday Items collection is focused on housewares and accessories.
  • The Style Studio focuses on interactive experiences for customers, including "features such as a vending machine stocked full of Tiffany perfume, and a #MakeItTiffany personalisation bar where customers can get their jewelry engraved."
  • The Style Studio also includes many, many places to take selfies to put on social media, as the entire store is decorated in the proprietary Tiffany duck egg blue.
  • Richard Moore, the VP and Creative Director of Store Design and Creative Visual Merchandising at Tiffany & Co, said "We've integrated uniquely playful displays that reflect the wit and humor of Tiffany design to create a one-of-a-kind experiential destination."
  • The store also has space to host exhibitions and parties, as well as space for art displays and other creative installations.
  • The store's "instagrammable" design and experiential components are specifically designed to attract a younger consumer.

Oliver's Market

  • Oliver's Market is a grocery brand in Sonoma County, California with four stores.
  • In order to attract customers, one of their grocery stores features a full-service bar and eatery called Oliver’s Tavern Off The Green. The bar also hosts regular events and live music.
  • Other larger brands are also incorporating restaurants into their grocery stores, including Whole Foods, Wegmans, Raley’s, Kroger and Albertsons.
  • Other grocers, like Lucky’s Market, are taking this concept one step further and allowing customers to "sip and stroll", where customers can shop and drink at the same time, complete with cup holders in the shopping carts.
  • These restaurants/bars not only attract people that need to do their grocery shopping, but also attract people that come only for the bar/restaurant, which means more foot traffic (and more potential sales) for the store.

Proposed next steps:

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