"US kitchen and cookware stores already account for $15.2 billion in annual sales, and that’s just from specialized stores like Williams Sonoma and Sur La Table, not mass-market retailers like Macy’s or Bed Bath & Beyond. The result has been a surge in saucepan sales."
"Several cookware lines have appeared on the market in recent years that market themselves as “green.”
As per predictions in 2018, 73.2% of US consumers will purchase fry pan, 54.2% saucepan, 38.1% 8-piece cookware set, while 34.6% will purchase stockpot/soup pot.
Demographics of Cookware Consumers
"Millennials are beginning to settle down, establish homes, and increasingly invest in kitchen goods, but at the same time, baby boomers are beginning to downsize and are happy to unload a pantry full of scratched-up pans in favor of something new. On top of that, both generations are cooking more to respond to health concerns, he said, leading to a market that hasn’t seen such an uptick in sales since the 1970s."
Cookware Sales Channel
18% of cookware sales are now made online as compared to 14% in 2015.
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