US Hospitality Industry Landscape

Goals

Determine the key success drivers and measures of the hospitality industry in the US. The information will be used to help guide the strategy and creative development of a marketing campaign for a popular mattress brand in 2020.

Early Findings

US Hospitality Industry Landscape

Hotel Industry Success Drivers

Hospitality Industry Key Performance Indicators

Average Daily Rate

Revenue per Available Room (RevPAR)

Marketing Strategies for the Hotel Industry

  • Marketers that are targeting the hospitality industry need to understand their specific challenges such as full-day operations, union-owned property rules, seasonal trends, and others.
  • When marketing to the sector, it is also necessary to tailor messages based on logical hotel segmentation such as property sizes and target guests.
  • Those who are targeting the industry should also ensure that they customize their social media approach based on the preferred platform of their hotel clients.

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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