Prepared for Han L. | Delivered April 19, 2020
US alcohol market size
To provide a market overview of the US alcohol market, including new entrants, biggest players, and trends.
In 2018, the North American alcoholic beverages market was valued at $
and is projected to grow at a CAGR of 4.7% until 2025.
The US was the biggest player in the region, accounting for
of the total sales in the region.
This means that the US market was valued at $254.5 billion in 2018 and $266.44 billion in 2019.
It is expected that the market's revenue will be highly effected by the tariffs imposed by the
EU on American alcohol imports
The major players that have captured the biggest market share in the US alcohol industry include
Ridge Estate Wines and Spirits, Boston Beer,
, Heineken Holdings, Constellation Brands,
Distilleries, and Beam
In terms of volume, there were
3.345 billion 9-liter cases
(or 30.1 billion of liters) of alcohol beverages sold in 2018, a decline of 0.8% compared to the previous year.
One big reason fr the decline is the shift of the American consumer towards
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