U.S. Alcohol Leaders' Revenues and Market Share

Goals

To provide the revenues and market share for each of the 10 leaders of the U.S. alcohol market.

Early Findings

  • From the previous hour of research, the major players that have captured the biggest market share in the U.S. alcohol industry include: Anheuser-Busch InBev, Kittling Ridge Estate Wines and Spirits, Boston Beer, Diageo, Heineken Holdings, Constellation Brands, Kirin Holdings, Bacardi, Corby Distilleries, and Beam Suntory.
  • The revenues of these companies in FY 2019 are:
    • Anheuser-Busch InBev: $52.3 billion in 2019, down from $53 billion in 2018. 25% of its revenues are generated from the U.S. market. Therefore the current U.S. revenues could be estimated at $13.1 billion (25% of $52.3 billion).
    • Constellation Brands, Inc saw sales of $5.6 billion in the year ended February, 2020, up from $5.2 billion in 2019. 97% of its revenues are generated from the U.S. Thus the current U.S. revenues could be estimated at $5.4 billion (97% of $5.6 billion.
    • Kirin Holdings: $17.5 billion
    • Diageo: £12.9 billion ($16 billion). 30% of the company revenues are generated in the U.S. Therefore the revenue estimate is $4.8 billion (30% of $16 billion).
    • Heineken Holdings: €28.5 billion ($31 billion) in 2019, 6.4% increase from 2018. The U.S. makes up 7% of the generated sales. Therefore the U.S. market can be estimated at $2.17 billion (7% of $31 billion).
    • The Boston Beer Company, Inc.: $0.3 billion in 2019, 33.8% increase from 2018.
    • Kittling Ridge Estate Wines and Spirits: $10 million.

Summary of Findings

In this hour of research, we were able to provide the revenues for 7 of the 10 major players in the U.S. alcohol market.






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