Prepared for Erica I. | Delivered December 15, 2019
Baby Registries -- Spending
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To provide total dollar amounts of baby registry spending in the US, along with data for individual spending and average amounts spent per registry in the last 10 years.
Baby Registry Total and Individual Spending
There is a continuing trend of increase across
of spending in baby registries.
Average baby registry value in the US has increased from about
This indicates a
of item prices on average for baby registries as consumers continue to accept higher quality items as viable/worth the value for their baby registry needs.
About half of items purchased for baby registries fall below the
range, with an average individual participant spending total of
While exact numbers of baby registries and total spending were not available, a prominent baby registry service reports that over
72,000 baby registries
were opened on their site in the first half of 2018, also referencing an industry baby products valuation of
72,000 baby registries
with an average spending value of
, this market segment has reached at least
in 2018 (72,000 * 1,600, and 72,000 * $2,100). This, however, is not necessarily indicative of the entire market as it is only one top registry site's values.
There are numerous
online baby registry
service options with unique discounts on items and program offerings.
Current registry trends
include the use of AI for automatic registry list population, an overwhelming preference for online registry services, and crowdfunding platforms for baby registries.
A higher rate of
of baby registry service users prioritize needed/essential items over personalized gifts at a
Exact values for the total dollar amounts spent on baby registries was not found available. Individual years were searched for total valuation statistics and average individual spending amounts, and while some information was available to indicate average values of baby registries from registry sites, there was not enough data to support calculations for individual spending based on average participants in individual registries across the entire market, total registry spending values, industry average registry spending, and/or sufficient data in previous years within the 10 year range.
Your research manager recommends working with a
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