Wonder

US News App Market

Delivered November 20, 2019. Contributor: Elizabeth W.

Goals

To compile a list of US based national and local news apps (both mobile and desktop) to understand what companies are currently in the market, how big they are, what there service offering is, how well each is funded, if they have proprietary content or aggregate other publisher content, and any other relevant topics to understand. Another goal of the research is to understand the news app market in general in the US., including how big it is in terms of revenue and audience, and key trends that are helping and hurting its growth.

Early Findings

During our preliminary research we were able to uncover two US based national or local news apps. For each app, we will able to provide their website, type of app (mobile or computer), pricing, HQ location, revenue, number of readers/subscribers, service offerings, funding information, and type of content (proprietary or separate publishers). We then placed these findings into a spreadsheet for easier consumption. Below is an overview of our early findings. 
Flipboard Flipboard is a free mobile and computer news app that offers readers news stories on technology, entertainment, design, health, and other important news.
The company's headquarters are located in Palo Alto, California.
They have an estimated $71 million in revenue and roughly 145 million monthly subscribers. 
The app has had 5 funding rounds totaling to $210.5 million in funding. 
Their content is comprised by aggregating other publisher content. 
Feedly Feedly is a mobile app that allows its roughly 14 million readers to organize, search for share, save, and discover news stories. The app also allows users to share feeds and boards, as well as communicate with their coworkers. 
The basic subscription is free, however, readers can subscribe to the Pro Subscription for $5.41 per month
 and the Teams subscription for $18 per user per month. 
The company's headquarters are located in Palo Alto, California and they have an estimated revenue of $1 million. 
The app has had 1 funding round totaling $1 million in funding. 
Their content is comprised by aggregating other publisher content. 
Proprietary ResearchIn addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Research proposal:

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