Prepared for Paul D. | Delivered February 11, 2020
Psychographic Profile of Divorcees
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Develop a psychographic profile of Americans who are asset rich but cash poor and want protection from a divorce, child support litigation, or spousal maintenance litigation. Identify their values, opinions, attitudes, interests, and lifestyles.
Profile of Divorcees
of divorced adults are women and
of divorced adults are white.
Between 1990 and 2010, the
among individuals 50 and older doubled.
The probability of divorce is over
for people who run family businesses.
Profile of the Asset-Rich but Cash-Poor
Millions of retirees
that are homeowners have their wealth concentrated in their houses and a very low income.
often have equipment and land worth millions of dollars, but little income and difficulty liquidating their assets.
Between 2013 and 2016 the net farm income fell by
Divorced and Asset-RIch but Cash-Poor
People who divorce after retirement are likely to struggle significantly with
For many farmers, having a supportive and engaged spouse is an important element to the success of their farm, which makes them
to sign a prenuptial agreement.
older prenuptial agreements
for farming couples are less likely to hold up in court because the nature of their assets is likely to have changed greatly.
Profile of Farmers
In a survey,
of farmers reported that someone they know has been affected by opioid addiction and
of farmers themselves had struggled with opioid addiction.
of principal farm operators are men and farmers are most representing in the
55 to 64 age group