Pennsylvania State Employees Credit Union (PSECU)

• PSECU is one of the organizations that hire Gartner, the leading research and advisory company.
• PSECU is a not-for-profit credit union, thus belonging in the finance industry, which serves more than 450,000 members and has over $5 billion in assets.
• When PSECU hired Gartner, the organization was particularly interested in information that will increase their revenue through a new digital strategy.
• Gartner helped by supporting "PSECU’s strategy development and helped to identify high-priority areas of focus for the marketing team by conducting a Marketing Maturity Assessment and creating a gap analysis to identify the greatest opportunity for improvement."

American Association of Retired Persons (AARP)

•  AARP is also a nonprofit organization in the US that hired Gartner for research assistance.
• AARP is a nonpartisan interest association, considered to be the world's largest nonprofit membership organization, that has over 38 million members. Its social mission is "to empower people to choose how they live as they age."
• When AARP hired Gartner, the organization was interested in aligning technology and data management, improving personalization and developing governance.
• Gartner helped AARP by focusing on consumer interviews and insights, and using "data and journey mapping to establish a member infinity lifecycle."