US Market Research

Goals

To provide a profile of companies/organizations that sponsor independent research, hire research companies and/or subscribe to research products by providing details on the type of industry they belong, size of the company/organization and the kind of information that they are interested in.

Early Findings

Pennsylvania State Employees Credit Union (PSECU)

  • PSECU is one of the organizations that hire Gartner, the leading research and advisory company.
  • PSECU is a not-for-profit credit union, thus belonging in the finance industry, which serves more than 450,000 members and has over $5 billion in assets.
  • When PSECU hired Gartner, the organization was particularly interested in information that will increase their revenue through a new digital strategy.
  • Gartner helped by supporting "PSECU’s strategy development and helped to identify high-priority areas of focus for the marketing team by conducting a Marketing Maturity Assessment and creating a gap analysis to identify the greatest opportunity for improvement."

American Association of Retired Persons (AARP)

Proposed next steps:

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