US Millennials' Goodness Perception

Goals

Determine how young people aged 20 to 35 years old define being a good person. The information will be used to understand the generation's morality perception.

Early Findings

US MILLENNIALS' GOODNESS PERCEPTION

  • Based on a standard generation classification chart, those who are 20 to 35 years old today are considered to be a mix of older Generation Zs and millennials.
  • For 2019, the age range of Generation Z is 7 to 22 years old. For millennials, the age range is 23 to 38 years old.
  • Based on a survey, around 23% of US millennials and 21% of Gen Z respondents are certain that each person is his or her own moral voice.
  • Around 24% of US Gen Zs and 21% of millennial respondents mentioned that what is "morally right and wrong" is a function of time-based on what society believes.
  • One respondent even mentioned that "society changes, and what’s good or bad changes as well. It is all relative to what’s happening in the world."
  • With regard to typical moral issues, 34% of Gen Zs and 42% of millennials believed that lying is morally bad.
  • Around 21% of Gen Zs and 19% of millennials strongly think that sex before marriage is morally wrong.
  • For Gen Zs, the "right beliefs" are those deeds that don't inflict harm on anyone.
  • Based on the survey response breakdown, the "most important values" to millennials are the following: honesty - 77%; reliability - 74%; helping family - 74%; compassion - 72%; and commitment - 72%.
  • Around 62% of Gen Zs and 52% of millennial respondents of another survey mentioned that providing help to people around the world is a "very important value in their life."
  • Another important value for these age groups is respect for authority as per the opinion of 54% Gen Zs and 47% millennial respondents.

PROPRIETARY DATABASE SEARCH RESULTS

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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