To examine successful U.S. public direct-to-consumer brands (or traditional consumer goods brands with a strong ecommerce) to identify the practices/trends/correlations that relate to strong revenue growth, profitability, gross profit margin, inventory turnover time, and cash flow/cash position. Ultimately, the goal is to see if there is support for the hypothesis that companies with greater cash flow have optimized their inventory turnover time (i.e. lowering their working capital requirements) and that there will be a positive correlation with revenue growth / profitability / gross profit margins.