Wonder

Seafood Menu Trends

Delivered November 19, 2019. Contributor: Dagmawit W.

Goals

To obtain 3-5 trends in seafood menu items in restaurants, with at least one trend focusing on quick-service restaurants.

Early Findings

Seafood TrendsIncreased Customer Interest Consumers have increased interest in seafood dishes such as salmon and tuna. 
Restaurants are increasing options of seafood dishes on their menus.
Customers have shown increased interest in canned seafood. 
 Uni, a seafood dish, has increased in popularity.
Seafood Breakfast 17% of restaurants have begun to offer seafood in their breakfast or brunch menus.
This is a trend growing in Southern cuisine across the US.
Seafood Penetration in Casual Dining and Mid-Scale RestaurantsSeafood menu items are increasing in casual dining and mid-scale restaurants.
There has been an 18% increase in seafood menu items.

Proposed next steps:

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Our initial research was able to identify some trends in the QSR industry. We propose additional research to identify at least 2 restaurants that show each trend identified in our early findings.

Additionally, we propose continued research to identify 3-4 seafood trends and provide 1-2 examples of restaurants illustrating each trend.