Wonder

Research Outline

Prepared for Edmund B. | Delivered September 28, 2019

Customer Experience and Survey Software/Services Competitive Landscape

Goals

To obtain a competitive analysis of companies offering customer experience and survey software and/or services to mid-market and enterprises for the purposes of understanding the competition in terms of solution and features (mobile specifically), pricing and bundling, and target market.

Early Findings

Preliminary research found an additional 14 companies that could be competitors of Reputation.com. 
A competitive landscape comparing the solution and features (mobile specifically), pricing and bundling, and target market for Qualtrics, Survey Monkey, Medallia, Calibrater Health, InMoment, and Trumpia has been initiated on the attached spreadsheet. 
OTHER POTENTIAL COMPETITORS SimpleTexting offers text marketing software that allows for SMS surveys. 
 QuestionPro offers survey software that includes the ability to create SMS surveys.
 Voicent is a communication platform that offers the ability to "deploy text message surveys with a single click."
 SurveySparrow is a survey software company that offers SMS survey design to obtain "feedback from [an] audience efficiently through mobile devices using smart SMS survey."
 TXTImpact is text marketing software that includes a feature that allows users to generate text message or SMS surveys using the SMS Survey module.
 SMS Track is software strictly for SMS and text messaging surveys that boasts a 90% response rate.
 Zonka offers customer feedback software that includes an SMS survey app. 
 ProTexting is an SMS/MMS messaging platform that includes the ability to create mobile text surveys.
 SlickText is text marketing software that includes text-to-vote and SMS survey capabilities. 
 Instant Census provides "interactive text message surveys."
 TextMagic is an SMS service for businesses that includes the ability to create SMS surveys.
 CheckMarket is an enterprise survey tool that includes the ability to "send text message survey invitations.
 Mosio is similar to Calibrater Health in that it is a survey product geared toward clinical research. It allows for text message surveys and data collection.
 ToucanText offers text messaging services to businesses and includes text message survey software. 