Telehealth - Providers and Demand
To gather information on consumer telehealth companies, including: how many telehealth providers exist, how many members they gain annually, how many virtual visits each provider facilitates on an annual basis, and the most popular services offered by each telehealth provider. This information will be used to gain insight into the market demand for virtual visits offered by telehealth companies.
- Research indicates that American Well does not publicize its exact number of members gained per year, but a company statement notes that American Well covers 1 in 3 Americans and over 150 million lives.
- American Well works with 2,000 hospitals, 55 health plan providers, and 7,000 employers
- In 2018 American Well was identified as the most downloaded telehealth platform in the US for iOS and Android combined, with over 3 million downloads. Medical apps are a growing part of the mobile app market, with 53 million downloads in total between July 2017 and June 2018.
- American Well's 2019 Consumer Survey found that patients value telehealth for urgent care, behavioral health, and chronic care management.
- In 2020 American Well was identified as a top provider of online therapy services.
- In 2017 MDLive's membership numbers more than doubled to 25 million and saw a 43% increase in visits, and by 2018 MDLive had about 30 million consumers enrolled as members and was expected to conduct over 500,000 virtual visits over the course of the year.
- Telehealth relies heavily on repeat consumers, with 40% of MDLive virtual visits coming from repeat patients.
- MDLive provides a list of conditions most commonly treated on their platform here. These include a variety of relatively common diseases and conditions including: acne, allergies, flu, fever, pink eye, rash, and more.
- Roman is a digital health service for men, providing treatment and virtual visits for conditions including: erectile dysfunction, premature ejaculation, hair loss, and sexually transmitted infections.
- Between its founding in 2017 and late 2018, Roman grew from five to seventy team members, and experienced over 720% growth in its revenue run-rate, reaching into tens of millions of dollars.
- In 2018 Roman facilitated over a million virtual visits on its telemedicine platform.
- Research indicates that the exact number of subscribers for Roman has not been publicly published, but data shows that the number of subscribers multiplied by over 25 times in the course of the company's first nine months. A report from 2018 showed that telehealth provider Hims had more than two times the subscribers of Roman, which was its closest competitor in the men's telehealth market, but that Roman members tend to spend more per patient than Hims members ($246 spent in the first six months vs $101).
Proposed next steps:
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The research team can provide an analysis of the remaining telehealth companies, covering 3 companies per request: 1) HIMS, Nurx, and American Tele-Medicine Association 2)Teladoc, DocOnDemand, and Pager 3) MDVIP, SteadyMD, and 98.6 4) Maven, Call9, and DocASAP. For each company the research will include: the number of members acquired annually (or if unavailable, other relevant information on the number of users), the numbers of visits facilitated annually, and the main services offered (specifying the most popular services when information is available).
Alternatively, the research team can provide further information on this market as a whole by conducting a SWOT to identify the Strengths, Weaknesses, Opportunities, and Threats in the telehealth market to help provide insight into what services already exist, how demands are being met, and where services are not yet meeting demands.