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Research Outline
Prepared for G F. | Delivered August 20, 2019
Verizon Android Sales
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Goals
To determine the number of Android devices Verizon sells each year in order to facilitate business planning.
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Early Findings
Verizon didn't report the number of Android smartphones it sold in its
2018 Annual Report
.
In 2012, it was reported that Verizon sold
3.4 million Android phones
and
3.1 million
i
P
h
o
n
e
s
in Q3, but we were unable to find a more recent report with updated data.
However, the company reported smartphone
net additions of 2 million
in 2018.
Verizon's device upgrade rate was of
4.4% in 2018,
a drop from 5.0% the previous year.
Given that the company has about
116.5 million wireless subscribers
, it would mean that the total device upgraded is about 5.126 million (
4.4%
*
116.5 million
).
As of March 2019,
52.1% of U.S. smartphone
subscribers were using a Google Android device.
The second most popular mobile OS is Apple, with a
market share of 47%
.
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