Overview of Veteran Consumers 

• Women make up 10% of the current population of Veterans.
• White veterans make up 76% of the veterans (24% are none-white).
• Veterans have a preference toward traditional forms of media and entertainment such as television and newspapers. 
• In general, veterans take more trips to the store and tend to spend more in comparison to the average American.

 Digital Experience

• Veterans are slowly warming up to digital platforms. Those who want to market to them should not overlook these emerging platforms.
• Statistics show that one-fifth of veterans spend one to two hours on social networking sites.
• Research carried out and presented in the Nielsen report shows that veterans use digital platforms for “search engines, career/job seeker sites, video content, sports, banking and national news.”
• At the moment, 23% are heavy viewers of television and 12% are heavy readers of newspapers.
• For this reason, targeted multi-channel marketing is the best option when reaching veterans.
• The use of digital platforms varies. Millennial veterans tend to favor digital, social and streaming media vehicles while those above 35 tend to favor traditional media.
• After leaving service, millennial veterans tend to frequently visit military specific websites three times more those over 35. 
•  Half of younger veterans are keen to read military-related magazines and would be an ideal target for print adverts compared to those over 35.
•  Social media platforms ranked from the most popular are as follows:
•  Facebook 
•  Snapchat 
•  Instagram 
•  Twitter 
•  LinkedIn 
•  WhatsApp 

Military Spouses 

• The military has 1.1 million spouses. 
• The average age is 35 years old. 
• On average, they have two children under the age of five.