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Research Outline
Prepared for Joe C. | Delivered September 18, 2019
Veterinarian Business Challenges
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Goals
To identify some of the biggest problems veterinarians face when running a clinic for the purposes of developing a veterinarian's view of the business.
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Early Findings
Preliminary research shows there is significant information available on the challenges faced by veterinarians and what a typical day for a veterinarian looks like.
PAIN POINTS AND CHALLENGES
According to practice management consulting company Sterling Management, the
top three pain points
for veterinarians in terms of running a clinic are the following:
Finding good staff
Monitoring staff performance
Training staff
Veterinarians also have to select a
practice information management system
(PIMS) and choosing one that is the best fit for the clinic can be challenging.
Jive, a VoIP provider, mentions that
pain points
for veterinarians include staffing, student/practice debt, and loss of clientele, which is often the result of poor communication and customer service.
According to Veterinary Practice News, the top challenges facing veterinarians when running a clinic are the following:
The
consolidation of clinics
, which is placing independent clinics in the hands of "
nonveterinarians
, which is not a good thing for [veterinarians] in the trenches."
Along with the consolidation comes the
loss of control
for many independent veterinarians who find that banks, suppliers, and other industry players favor large, established clinics over small startups and independent clinics.
Veterinarians are often faced with clients who are
unable to pay for services
, which means they must decide whether to treat the animals anyway or turn them away.
There is a wide cultural division between
rural and urban clinics
.
The veterinary profession is typically conservative and white, and it struggles to attract veterinarians who "
hail from nonwhite backgrounds
and less traditional cultures." This challenge is creating inclusivity problems between veterinarians, their staff, and their clientele.
Veterinary medicine is
highly unregulated
, but this is changing as pet owners become more willing to "take the profession to the mat" when their animals are harmed due while under the care of a veterinarian.
Case management
is inefficient and sometimes ineffective.
For veterinarians just entering the field, "
student debt
is a major concern," and large veterinarian companies are
offering six-figure salaries
to start. This makes it very challenging for smaller clinics to compete for staff.
Moreover, large companies are able to "offer
comprehensive benefits packages
that smaller, private practices may not."
DAY IN THE LIFE
Morning:
In the morning, all animals that are brought in from an overnight emergency clinic are
examined by a veterinarian
.
Animals that require
surgery or hospitalization
are admitted.
Morning rounds
are made during which all patients currently in the clinic are examined.
Owners are updated
on their pets with progress reports.
Veterinarians discuss
upcoming procedures
with owners.
Technicians (and sometimes veterinarians, in small clinics)
draw blood samples
from the animals and perform other pre-surgery procedures.
Depending on the day,
appointments
will take place next. On surgery days, surgeries will follow instead of appointments.
Lunchtime
Typically,
no appointments
are held for 1-2 hours over lunch.
Staff members often "take this time to
finish the surgery
, return phone calls, check on animals recovering from anesthesia, check on hospital patients, occasionally see an emergency appointment, and hopefully eat lunch at some point."
Larger clinics with multiple veterinarians may
stagger lunch breaks
so appointments can continue over lunchtime.
Afternoon
Appointments
continue after lunch.
Animals that are not ready to go home with their owners are
evaluated for stability
.
Those that appear critical or require overnight monitoring are referred to an
overnight emergency clinic
.
Transportation
of the animals to the emergency clinic must be coordinated with the owners.
Late afternoon is for "hospital cases,
returned phone calls
, and final notes before the day ends."
Closing Time/Overnight
Veterinarians often use this time to
prepare
for the next day.
Typically, a veterinarian is
on call for emergencies
, but this will vary based on the structure of emergency procedures and the number of veterinarians on staff.
In a standard clinic, there will typically be someone
on duty overnight
to check on animals and provide routine care.
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