JORDAN WINERY (CALIFORNIA)

•  Jordan Winery is a California-based wine company that produces mid to high end wine including Alexander Valley Cabernet Sauvignon and Russian River Valley Chardonnay.
• The company uses video advertising on Instagram, Facebook and YouTube.
• The eCommerce business maximizes Instagram tools to leverage its video advertising in Instagram.
• These include short video snippets, Boomerang loops, slow motion videos, and slideshows.
• An example is this short video snippet of a cork pop.
• Another example is this Boomerang loop of three wineglasses in a 'cheer'.
• The company also uses YouTube videos infused with humor to engage its audience and attract new consumers.
• Aside from entertainment, Jordan Winery offers quality informative videos that tackles relevant topics such as wine barrels and pastry recipes that interest wine consumers.
•  Socially Sorted offers the following tips below for video advertising based on Jordan Winery's strategy and success.
• Start with available, free tools on social media platforms such as Boomerang and Instagram stories.
• Provide fun and entertaining content to engage your target audience.
• Provide out-of-the-box topics for video advertisements that will both entertain and inform your target audience.

TIPS FOR VIDEO ADVERTISING

•  Bauerhaus provides the following do's and don'ts for wineries trying out video marketing.
•  Do keep video advertisements short - the most popular YouTube videos are only 2 minutes and 54 seconds.
•  Do leverage other platforms such as Vimeo, Vine and Snapchat as applicable.
•  Don't forget mobile - check if the video ad is mobile ready across devices ex. Android, iOS, etc.
•  Don't go off brand but be authentic and transparent.
•  eVineyard also encourages to put a human face on your wine brand and share the good as well as the not-so-fun side of a winery business.
• Video advertising content can include the owner, workers, and behind the scene clips.
• eVineyard pointed out that Millennials' love of personal experience can be leveraged in video advertising.