Research Proposal

Gaming Industry Social Impact


To find out examples of social impact platforms that allow employees to to play games to drive social impact, either on their own or side-by-side with gamers.

Early Findings


  • Employees at Microsoft raised $5,000 to supply children's hospitals with gaming karts.
  • One of the fundraising events involved throwing pies at XBOX Marketing Chief Aaron Greenberg.
  • Aaron Greenberg also worked with high-profile video game streamers to participate in fundraising activities to fund the maximum number of gaming karts for hospitals.

GAME Digital Plc

  • In the UK, gaming company GAME Digital surveyed its employees to participate in the choosing of a charity partner which had the best association with the company.
  • The partnership will involve GAME employees raising awareness and funding for the SpecialEffect charity, which supports people with physical disabilities.
  • GAME will use its stores, app, events and esports initiatives to hel promote and fund SpecialEffect.


  • In Canada, UBISOFT employees hosted gaming events where gamers could raise money for children's charities, which reaised $22,000.
  • Other initiatives involved employing hosting a 25-hour livestream in Quebec City, playing various games online against their audience, and raising $12,000 as a result.

Electronic Arts (EA)

  • In Vancouver, 150 EA employees volunteered to participate in building assistive gaming equipment to be used by gamers with disabilities, and then playing against them.
  • The event was called a Buildathon, and following the building of adaptive controllers, both the employees and the gamers with disabilities used the same type of controllers to compete against each other.
Prepared By
Tarik T.
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