Prepared for Kristin K. | Delivered February 13, 2020
Gaming Industry Social Impact
To find out examples of social impact platforms that allow employees to to play games to drive social impact, either on their own or side-by-side with gamers.
Employees at Microsoft raised
to supply children's hospitals with gaming karts.
One of the fundraising events involved throwing pies at XBOX Marketing
Chief Aaron Greenberg
Aaron Greenberg also worked with high-profile video game streamers to participate in fundraising activities to fund the maximum number of gaming karts for
GAME Digital Plc
In the UK, gaming company
surveyed its employees to participate in the choosing of a charity partner which had the best association with the company.
will involve GAME employees raising awareness and funding for the SpecialEffect charity, which supports people with physical disabilities.
GAME will use its stores, app, events and esports initiatives to hel promote and fund
employees hosted gaming events where gamers could raise money for children's charities, which reaised $22,000.
Other initiatives involved employing hosting a
in Quebec City, playing various games online against their audience, and raising $12,000 as a result.
Electronic Arts (EA)
150 EA employees
volunteered to participate in building assistive gaming equipment to be used by gamers with disabilities, and then playing against them.
The event was called a
, and following the building of adaptive controllers, both the employees and the gamers with disabilities used the same type of controllers to compete against each other.
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