Video Traffic & Growth Per Platform
Delivered November 6, 2019. Contributor: Jennifer P.
Provide additional data on the total video traffic per platform, such as growth rates have been over time, video revenues and expected growth going forward due to consumer and advertiser demand
Facebook videos have an average engagement rate of
Of all video views,
of organic viewers watched the complete video, whereas only 31% of viewers of paid videos completed the video.
The average length of a Facebook video is
seconds, and the average view duration is
The average length of a viewing session on
20% of total video views
end within the first ten seconds.
video views are from mobile devices.
is the third ranked reason people use Twitter, after news and photos.
of Twitter users go to Twitter for video viewing.
Video based tweets have on average
ten times the engagement
of tweets with no video.
145 million daily users
, and it's user base has a predicted growth of .3% by 2020, which is considered a high rate of growth for an established social media platform.
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