Wonder
Log in
Research Outline
Prepared for Sean A. | Delivered November 6, 2019
Video Traffic & Growth Per Platform
Review your project details
Goals
Provide additional data on the total video traffic per platform, such as growth rates have been over time, video revenues and expected growth going forward due to consumer and advertiser demand
View less
Early Findings
Facebook
Facebook videos have an average engagement rate of
5.8%.
Of all video views,
43.3%
of organic viewers watched the complete video, whereas only 31% of viewers of paid videos completed the video.
The average length of a Facebook video is
55.3
seconds, and the average view duration is
18.2
seconds.
Y
o
u
t
u
b
e
The average length of a viewing session on
Y
o
u
t
u
b
e
is approximately
40 minutes.
However,
20% of total video views
end within the first ten seconds.
Over half
of
Y
o
u
t
u
b
e
video views are from mobile devices.
Twitter
Video viewing
is the third ranked reason people use Twitter, after news and photos.
3
2%
of Twitter users go to Twitter for video viewing.
Video based tweets have on average
ten times the engagement
of tweets with no video.
Twitter has
145 million daily users
, and it's user base has a predicted growth of .3% by 2020, which is considered a high rate of growth for an established social media platform.
View less