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Research Outline
Prepared for Katie R. | Delivered September 24, 2019
Vineyard Vines
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Goals
To get a better understanding of the company Vineyard Vines including, recent news about the company's brand/company, retail, collaborations or partnerships in the last 2 years, executive team leadership, and retail activations.
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Early Findings
During our preliminary research, we were able to determine the executive team and LinkedIn profiles for Vineyard Vines, the current partnerships for the company, and a brief overview of 3 recent news articles on the company's brand/company, retail, collaborations or partnerships. Below is an overview of our early findings.
Executive Team
The
executive team
of Vineyard Vines is made up of Shepherd Murray, Ian Murray, Mike Gaumer, and Elizabeth Ambargis.
Shepherd Murray
is the
Co-Chief Executive Officer and Co-Founder
of the company.
Ian Murray
is the other
Co-Founder, Owner and Co-Chief Executive Officer
of the company.
Mike Gaumer
is the
President
of the company.
Elizabeth Ambargis
is the
Chief Financial Officer
of the company.
Partnerships
Vineyard Vines has information on the following
partnerships
on their website:
Camp Southern Ground
Wicked Strong
Jim
N
a
n
t
z
(A Voice for the Ages)
Sam Kennedy
(Boston Red
S
o
x
)
K9s for Warriors
The Kentucky Derby
Shark Week
Club Level
Boston Red
S
o
x
News
The company recently opened a
pop-up shop
in the Algonquin Commons shopping center, that will be opened for 10 days, until
September 29th
.
On September 23rd, 2019, vineyard vines announced that they would be continuing their
partnership with Bright Pink
in honor of Breast Cancer Awareness month. From September 23 to October 31, 2019, the company will donate
20%
of all sales from their limited addition product collection to Bright Pink.
Vineyard Vines is expected to open a
new shop
in the Scottsdale Quarter shopping center in
November
of this year.
Proprietary Research
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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