Virtual Events

Goals

To have a comparative analysis of different virtual event companies by providing a feature, cost and benefits analysis for INXPO, WorkCast, vFairs, 6Connex, Engagez, and Hopin.

Early Findings

INXPO

Features
  • The virtual event platform has these product features: alerts/notifications, live text chat, live audio/video chat, mobile access, pre-made templates, presentation tools, reporting/analytics, virtual lobby, surveys/polls, Q&A platform, social media promotion, lead capture, customizable branding, event management, and attendee management.
  • It doesn't have moderation, virtual booths, and file sharing feature.
  • Its webinars have these features: Alerts/Notifications , Customizable Branding , Event Management , Live Chat, Multi-Presenter , On-Demand Webinars , Polls/Voting , Q & A, Reporting/Analytics , Screen Sharing , and Social Media Promotion.
Cost
Benefit
  • This award-winning virtual event platform gives one the ability to tailor an event to meet business objectives as well as to connect with a global audience.
  • INXPO offers "full and self-service options for creating stimulating, measurable and secure online events."
  • Also, its online events offer "full access and visibility into reports" that would be useful in accelerating sales funnel and in growing the business.
  • INXPO offers two kinds of online event experiences. One is the Essentials experience package that "delivers a series of live, simulive, or on-demand presentations organized by tracks or categories." The other is the Expert experience package that "emulates a physical conference with event spaces, sponsorship opportunities, programmed sessions and engagement tools."
  • It is also "cost-effective and scalable to 100,000+ viewers in a webcast."

WorkCast

Features
  • One of the top features of WorkCast is its free customer support options. There are also screen sharing features and company lead generation options.
  • Also, it is "flash free and requires no plug-ins, and supports all features of PowerPoint." It can also integrate with "HubSpot, Eloqua, Pardot, and Marketo for greater reach, and can be embedded in most CMS or marketing automation platforms."
Cost
  • WorkCast's three subscription levels all come with a free 30-day trial.
  • The Present+ subscription level costs £95 per month and can cater to 500 attendees. The Producer+ level costs £395 per month and can cater to 5,000 attendees while the price for the Enterprise level which can cater to 50,000 attendees is not publicly available.
Benefit
  • One of the benefits of using WorkCast is it "allows for the customization of a webinar, webcast or virtual event with its plentiful templates that come free with every level of subscription."
  • Also, it is cloud-based, thus allowing users to access it wherever they may be.
  • Aside from that, it has packages that are "designed to fit every budget and are built to be user-friendly."

Proposed next steps:

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