One of the core strengths of the brand lies in its storytelling capabilities, Tara Powdiuk, Director of Marketing, is primarily responsible for launching "marketing initiatives that share the Volvo brand story through digital, experiential, PR, social and traditional channels."
The brand used Linkedin as a marketing tool to "accelerate engagement, awareness, consideration, and onsite lead conversion."
The marketing team tried multiple advertisement types, including video ads, sponsored content, and carousel ads to attract their audience. They used carousel advertisement as the primary tool to communicate their brand story to their specific online audience. Positive press articles were used as a validation statement for the brand.
The brand achieved significant results with Linkedin, and they observed a 75% increase in click-through rates of carousel ads.
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