VP of Marketing: Psychographic Profile

Goals

To provide insights that help to build the psychographic profile of the VP of Marketing at a small to mid sized company (at least $25 million in revenue) in the United States, specifically related to the e-commerce / retail / consumer goods industry. Psychographic parameters may include their key personality traits/attitude, interests, hobbies, values and media consumption pattern.

Early Findings

Proposed next steps:

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