Prepared for Mary L. | Delivered January 3, 2020
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Provide an analysis of the US ready-to-eat/non-frozen and frozen waffle market, including total grab-and-go breakfast market values/data.
Frozen Waffles and Breakfast Foods
The US frozen waffles market is estimated to be worth
Frozen handheld breakfast foods are worth
, with the "
other breakfast food
" category reaching
, and bagels at
North America has the
of the global breakfast foods market.
Initial research did not provide market values for the ready-to-eat, non-frozen waffles market, but proxy data may be available through top ready-to-eat waffle company sizings/analyses.
Non-frozen, ready-to-eat waffle producers include
, and large producers such as
that make snack/mini waffles products. Comparisons could potentially be made through large producers of their sales of non-frozen waffles versus frozen waffle products.