Frozen Waffles and Breakfast Foods

• The US frozen waffles market is estimated to be worth $225.92 million.
• Frozen handheld breakfast foods are worth $376.04 million, with the "other breakfast food" category reaching $16.48 million, and bagels at $4.74 million.
• North America has the highest share of the global breakfast foods market.

Ready-to-Eat Waffles

• Initial research did not provide market values for the ready-to-eat, non-frozen waffles market, but proxy data may be available through top ready-to-eat waffle company sizings/analyses.
• Non-frozen, ready-to-eat waffle producers include Honey Stinger, and large producers such as Pillsbury and Smuckers that make snack/mini waffles products. Comparisons could potentially be made through large producers of their sales of non-frozen waffles versus frozen waffle products.