Research Outline

Ready-to-Eat Waffles


Provide an analysis of the US ready-to-eat/non-frozen and frozen waffle market, including total grab-and-go breakfast market values/data.

Early Findings

Frozen Waffles and Breakfast Foods

Ready-to-Eat Waffles

  • Initial research did not provide market values for the ready-to-eat, non-frozen waffles market, but proxy data may be available through top ready-to-eat waffle company sizings/analyses.
  • Non-frozen, ready-to-eat waffle producers include Honey Stinger, and large producers such as Pillsbury and Smuckers that make snack/mini waffles products. Comparisons could potentially be made through large producers of their sales of non-frozen waffles versus frozen waffle products.