Wonder

Ready-to-Eat Waffles

Delivered January 3, 2020. Contributor: Austen J.

Goals

Provide an analysis of the US ready-to-eat/non-frozen and frozen waffle market, including total grab-and-go breakfast market values/data.

Early Findings

Frozen Waffles and Breakfast FoodsThe US frozen waffles market is estimated to be worth $225.92 million.
Frozen handheld breakfast foods are worth $376.04 million, with the "other breakfast food" category reaching $16.48 million, and bagels at $4.74 million.
North America has the highest share of the global breakfast foods market.
Ready-to-Eat WafflesInitial research did not provide market values for the ready-to-eat, non-frozen waffles market, but proxy data may be available through top ready-to-eat waffle company sizings/analyses.
Non-frozen, ready-to-eat waffle producers include Honey Stinger, and large producers such as Pillsbury and Smuckers that make snack/mini waffles products. Comparisons could potentially be made through large producers of their sales of non-frozen waffles versus frozen waffle products.

Proposed next steps:

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