North America has the highest share of the global breakfast foods market.
Initial research did not provide market values for the ready-to-eat, non-frozen waffles market, but proxy data may be available through top ready-to-eat waffle company sizings/analyses.
Non-frozen, ready-to-eat waffle producers include Honey Stinger, and large producers such as Pillsbury and Smuckers that make snack/mini waffles products. Comparisons could potentially be made through large producers of their sales of non-frozen waffles versus frozen waffle products.
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