CONSUMER CONSIDERATION AND FACTORS

•  20% of Millennial customers have purchased furniture and home goods using their smartphone.
•  32% of Millennial customers said they expect free shipping for all items at all times.
•  41% of customers are loyal to brands that enable them to design and personalize products.
•  43% of Millennial and Baby Boomer customers said they expect extra conveniences from retailers.

CONSUMER PAIN POINTS

• The New York Post identified the following pain points for consumers buying homeware and home furnishings in 2017.
• Products that do not fit modern consumers' life.
•  Overwhelming variety of choices that made selection difficult.
•  Lack of affordable options somewhere between low-priced Ikea and higher-end brands.
• Products that were hard to move and pack.
•  Delivery of oversized shipments such as furniture were also a pain point for consumers, according to Furniture Today.
•  16% of surveyed consumers said they had to figure out how to transport an oversized item themselves instead of relying on the seller.
•  15% said they missed a day's work while waiting for a delivery.
•  11% said they felt a whole day was wasted tracking a purchase.
•  11% said they had a verbal conflict with the customer service during the product delivery process.

CONSUMER INSPIRATION

• Mordor Intelligence reports that social media (29%) was the top source of inspiration for consumers looking for home decoration.
• Other sources of inspiration were families and friends' homes, home decor magazines, showrooms and stores, television and others.
• Here is a pie chart representation of consumer inspiration for home decoration in the US in 2018.