To gain a better understanding of insurance and benefits trends specific to the Northeast region (specifically in Boston; Worcester, Mass; Burlington, Vermont; Providence, Rhode Island; Hartford, Connecticut; and Albany/Buffalo area New York) to focus on researching a mix of locally concentrated media publications (Boston Globe, BostInno, Burlington Free Press) with the key data points of: What are the market trends in each area that impact insurance needs? That impact benefits needs? in order to inform NFP, a leading insurance and benefits broker, who wants to stake a larger presence in the Northeast.
To identify prominent types of businesses based in each area and understand the challenges, pain points, and unique types of coverage that are needed for these businesses in order to tailor their insurance and benefits services and serve as a great partner.