Prepared for Lucy D. | Delivered March 18, 2021
Fantasy and Gaming Effect on Sports
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To understand the effect of fantasy and other gaming activity on real-life sports consumption.
40% more sports
content across all media once they start playing fantasy sports.
A study based on ESPN Sports poll survey data "
found evidence suggesting
that fantasy sports participation leads to an increase in the number of games watched on television and, therefore, acts as a complement to televised sporting events."
The study authors state that the "
greater demand for
televised sports should arguably increase the value of advertising spots and, therefore, lead to a greater potential for cross-marketing across the 2 media of television and the Internet."
A study by Nielsen in India revealed that
37% of fantasy
sports players consume over 6-8 hours of real-life sports content weekly to stay abreast with knowledge on players and match conditions turning passive sports viewers into active participants of a match.
of fans who play fantasy football spend more than 3 hours watching sports compared to
of non-fantasy sports players.