Prepared for Samuel W. | Delivered October 1, 2019
Culture of eating out with family & friends in Singapore
To find out about the culture of eating out with family and friends in Singapore for a payment campaign. The information required include: if it's driven by certain occasions, methods of payment, and who pays the bill.
Frequency of eating out
According to Nielson, eating out in Singapore is
no longer reserved
for only special occasions and is becoming a way of life for consumers.
Almost one in four respondents (
) have stated that they eat out daily and more than half (
) eat out weekly.
Based on the same survey, dinner was the meal that was mostly eaten out of home (
), followed by lunch (
). Breakfast was less likely to be consumed out of home (
Slightly different findings have been reported by a study conducted by the NEA, where
of Singaporean residents eat out at least once a week and
eat out daily.
According to Trip Savvy,
of Singaporeans eat hawker food regularly.
Methods of payment
According to Straits Times, some hawker centers (food courts) in Singapore have stated that up to
of customers pay using e-payment systems, while for others the number is only
. Many diners say that they still prefer to pay in cash, despite the many cashless options available.
Another article from Straits Times has reported that according to a survey conducted by Visa,
of Singaporeans prefer electronic payments over cash, up by
compared to the previous year.
of the total transactions in the country are made through cash and cheques.
The article further notes that
in Singapore, such as hawker centers, food courts, and wet markets are heavily cash-based.
There was limited information available relating to who pays the bill when eating out in Singapore and no survey findings were found on this specific topic.
A blogpost states that
in Singapore don't split bills individually. And according to another article,
fighting to pay
the bill at mealtimes is a stereotypical Asian habit. Based on the comments left on this article, splitting the bill in Singapore is not the norm.
According to Grand Tourism Travels, the Asian etiquette is for the
host to pay
for meals. It is not common to split the bill.
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