To identify or compile case studies of brands in the IT industry that did a great job activating their targets on social media in an exciting way (e.g. without boring them). This information will be used to help the client develop a high level strategy for a social media campaign on Twitter, LinkedIn, Facebook and Instagram. Social media activation be defined as the following: "act of transforming your social media followers from voyeurs, into participants. Social activation occurs when fans and followers directly participate in the activities your brand lays out, such as contests, coupon redemption, and photo and experience sharing."