Customer Acquisition Cost
Delivered February 4, 2020. Contributor: Joseph M.
To find information in regard to the cost of acquiring a new customer via Facebook Ads and Google Ads for an e-commerce website that sells walking canes in the U.S. to women aged 50 to 80 years.
Cost of Customer Acquisition: Facebook Ads and Google Ads
In 2018, Facebook ad spend increased by
A survey of advertisers including ad agencies that specialize in Facebook ads revealed that
of respondents have a
customer acquisition cost
(CAC) of less than
of respondents to the survey reported a CAC of between
The above figures show that more than
of advertisers on Facebook report a CAC that is less than
On the extreem end of the scale,
of respondents reported a CAC greater than
. This is not unusual for service industries i.e. B2C and B2B as well as
higher-end consumer goods.
For Google Ads, the average cost per click is between
$1 and $2
According to SimilarWeb,
of traffic to the Fashionable Canes website comes
The company has a total of
organic keywords and
paid keywords. From the search traffic,
comes from organic keywords while
comes from paid keywords.
On the other hand,
of traffic to the Fashionable Canes websites comes
The breakdown for the company's social traffic includes: Facebook -
, Reddit -
, YouTube -
, and Pinterest -
Only the project owner can select the next research path.
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