Wonder

Covenant Eyes

Delivered February 26, 2020. Contributor: Dagmawit W.

Goals

To obtain statistics and the marketing efforts of the Covenant Eyes app, as part of competitor research.

Early Findings

Covenant EyesCovenant Eyes is an accountability platform that protects individuals and families from inappropriate content on the internet.
Covenant Eyes was founded in 2000 by Ronald DeHaas.
According to its Crunchbase profile, the employee count is between 101 and 250.
Covenant Eyes has 130,000 users across 140 countries. 
According to Apptopia, there have been 18,214 downloads in the past 30 days with a monthly download growth rate of 19.43%. 
Covenant Eye has registered three patents for its intellectual property and four trademarks. 
Marketing EffortsIts active social media pages/accounts include YouTube, Facebook, and Twitter.
The company offers a 30-day money-back guarantee.
Covenant Eyes fights against pornography addictions publicly via its YouTube channel, other social media channels, and the official website addresses this struggle publicly. Its homepage messaging reads "Experience the #1 App for Quitting porn".
Summary of our Early FindingsOur initial research was able to determine that this information is publicly available. We provided basic insights on the statistics, social media channels, and the company's website. A thorough analysis, beyond this one hour research, may provide further insights into the company and its marketing efforts. 

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