To understand how COVID-19 has impacted gyms and fitness centers and their usage in Australia in order to deduce the trends in gym usage by Australian consumers in due course. Specifically, we will provide:
- The number of gym members/memberships in Australia and the variation over time.
- Annual gym visits and how has this changed over time.
- As available, provide a breakdown by month and state. However, prioritize data specific to Victoria and New South Wales.
- Consumer sentiment regarding continued gym usage (i.e. do consumers want in-person gym as a mainstay in their fitness routine?)
- Focus on numerical data regarding an increase in intentions to visit the gym as a result of an increasing health consciousness
- Focus on qualitative data points such as quotes from consumers or experts.
- Already identified sources include the Australian Gyms and Fitness Centres industry report by IBISWorld and a follow-up Excel version.