Wonder

Research Outline

Prepared for Braden H. | Delivered January 3, 2020

Koleen Diaz

Goals

To investigate Koleen Diaz for a potential brand partnership.

Early Findings

Koleen Diaz, also known as Leeny, has 1.43 million subscribers on YouTube. She specializes in lifestyle, fashion and beauty (makeup and hair) content.
Her channel has been active since January 2012. 
On Instagram, Ms. Diaz has 619,000 followers. She only has 68 posts, so it appears this is a fairly new platform for Ms. Diaz.
Instagram engagement is high, though. Her most recent post had 65,700 likes and 186 comments.
Her Twitter profile has 88,300 followers.
Ms. Diaz is 22 years old and was born in the Phillipines. Her "morning routine" videos are the most popular.
She tags companies and brands in her posts, but it is unclear if Ms. Diaz has a working relationship with these brands or is just personally endorsing them. Some sample brands include Revolve, The M Jewelers, Suicoke, Bingeonvintage and Aporro.
She has partnered with ColorPop to offer viewers a discount code.
She has sponsored content from Invisalign.