Compare Real Estate Platforms


We begin our research by comparing real estate platforms OJO Labs, OpCity, Homelight, and Referral Exchange and outlining niche similarities and successes. We will include a list of categories that some have while others do not, i.e. mobile app, free trials, hidden fees, in a cohesive visual display.

Early Findings

  • All four platforms offer internet and mobile app capabilities offering technology tools that will help you better serve home sellers and buyers.
  • OJO Labs is a patented conversational machine working in tandum with real-time audiences.
  • OJO Labs' platform offers meaningful conversation to match consumer's personal wants and needs.
  • HomeLight's platform technology crunches numbers to determine a real estate agent or instant offer company for customers, in which agents agree to pay a 25% share of commission.
  • HomeLight's web protal includes HomeLight Elite, HomeLight Cash Close puts the power of buying and selling a home in the customers hands to obtain the best outcome.
  • OpCity operates on a referral fee basis offering no upfront costs for prescreened and live-transfer of leads, and agents pay commissions only on close.
  • OpCity's agent matching technology connects clients tot he right agents with real-time accessibility with a texting platform called Riley.
  • Referral Exchange uses a proprietary lead verfication system to determine if leads are real and able to be contacted.
  • Referral Exchange supports real estate sources, i.e. Market Leader, Zinc,, and Zillow.

Research proposal:

Only the project owner can select the next research path.
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