Wonder

Research Outline

Prepared for Amanda K. | Delivered February 22, 2020

Buying Journey of Mom Consumers

Goals

Determine the top publications for mothers and where they look for parenting advice. Determine also the buyer's journey for Moms that includes their attitudes towards parental control apps and their purchase decisions. Obtain also demographic and psychographic profiles of Mom consumers who use parental control apps.

Early Findings

Top Publications for Mothers
The Working Mother MagazineThe Working Mother Magazine is one of the top national publications for mothers.
It features articles that can help mothers in their personal life and career.
The publication has 276.4K Facebook followers, 157.2K Twitter followers, and 36.8K Instagram followers.

The Daily Mom Magazine
The blog is an online magazine for mothers and women in general.
The site has 13.8K Facebook followers, 5.9K Twitter followers, and 20.9K Instagram followers.

Proprietary Database Search Results
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals. 


Summary of Findings:
Our initial research provided some of the top publications for mothers. 