Buying Journey of Mom Consumers

Goals

Determine the top publications for mothers and where they look for parenting advice. Determine also the buyer's journey for Moms that includes their attitudes towards parental control apps and their purchase decisions. Obtain also demographic and psychographic profiles of Mom consumers who use parental control apps.

Early Findings

Top Publications for Mothers

The Working Mother Magazine

The Daily Mom Magazine

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Summary of Findings:

Our initial research provided some of the top publications for mothers.

Proposed next steps:

You need to be the project owner to select a next step.