Trends in Content Marketing in 2020

• It is projected that content marketing will become increasingly important in 2020.
• In 2020, content marketing will become results focused. In addition, there is an increasing focus on putting the consumer first. As such, content is becoming more targeted.
• There will be an increase in the use of live stream and video ads. Consumers have a preference for video content and as such, businesses must move with the trend.
• Content marketing will become tailored to smart devices ad voice search.
• It will become topic focused in order to demonstrate authority in the area. Google has launched what they call E.A.T. (Expertise, Authoritativeness and Trustworthiness). This conveys the message that attention should be placed on these three areas.
• Content creation will be data-driven.
• There will also be an increase in the use of snippets.

Trends in Thought Leadership Marketing

• Using thought leadership is very effective in reaching power brokers in businesses.

Saas Content Marketing

• Hubspot use content marketing to convert visitors to their site into buyers and leads. They use different blogs for different audiences which includes salespersons, agencies, marketers and customer service teams