Content Marketing and Thought Leadership in B2B Marketing in 2020
Delivered December 17, 2019. Contributor: Jana C.
To obtain insights and future trends on using thought leaders and content marketing in new and effective ways in the marketing of SaaS B2B brands.
Trends in Content Marketing in 2020
It is projected that content marketing will become
increasingly important in 2020
In 2020, content marketing will
become results focused
. In addition, there is an increasing focus on putting the
. As such, content is becoming more targeted.
There will be an increase in the
use of live stream
and video ads. Consumers have a
preference for video content
and as such, businesses must move with the trend.
Content marketing will become
tailored to smart
ad voice search.
It will become
in order to demonstrate authority in the area. Google has launched what they call E
.A.T. (Expertise, Authoritativeness and Trustworthiness).
This conveys the message that attention should be placed on these three areas.
Content creation will be
There will also be an increase in the
use of snippets
Trends in Thought Leadership Marketing
Using thought leadership is very effective in
reaching power brokers
use content marketing to convert visitors to their site into buyers and leads. They use different blogs for different audiences which includes
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