Wonder
Sign up
Log in
Research Outline
Prepared for Shannon C. | Delivered August 24, 2020
Gut Health Trends
Review your project details
Goals
To understand how trends in gut health have performed over the past 6 months.
View less
Early Findings
A
Forbes
article from July 2020 calls gut health the "next big wellness trend". It interviews the founder of a product startup that aims to break into this industry.
In the
interview
, the founder specifically points to widening the scope of marketing gut health, choosing to make their product more accessible and less confusing/scientific. This includes using condition-specific naming conventions on the product labeling instead of something else like ingredients-focused.
Additionally, COVID-19 is predicted to increase consumers' interest in
long-lasting immune health
, of which they
a
r
e
r
e
a
l
i
z
i
n
g
gut health is a component of.
One expert cited that in the past five years, internet searches for gut health have increased
669%.
Additionally,
interest
in previously lesser-known sources of digestive health nutrients like juices, bars and hot beverages have also grown in popularity.
Kerry Group
has identified an opportunity in growing consumer interest in digestive health and the potential it brings to the food service industry. OOH can easily adapt to this trend.
View less