Clothing Stain Removal Products


To understand the U.S. clothing stain removal market including the total market size; the market size for on-the-go-stain removal; the market size for at-home stain removal; four competitors with an overview and competitive advantage for each; four to six trends in the space; and consumer perceptions of clothing stain removal products.

Early Findings

Market Size

  • The global market size of the clothing stain removal industry is expected to be $27.2 billion by 2025, based on a CAGR of 4.7%. Therefore, we can estimate that the global market size in 2020 is about $21.6 billion [$27.2 billion/(1+0.047)^5].
  • We can further estimate that since North America represents more than 30% of the market size, the North America market size is at least $6.48 billion ($21.6 billion x 0.30).
  • Another report estimated the CAGR at 4% but did not provide a current or future market size. However, neither report segmented the market by at-home and on-the-go. Instead, the market seems to be broken out by the type of product, such as liquid, spray, powder, etc.


  • Key players in the global market include Church & Dwight, Henkel , Procter & Gamble , Reckitt Benckiser Group , and Sainsbury’s Group. Additional key players are Reckitt Benckiser Group plc; S. C. Johnson & Son, Inc.; Unilever; The Clorox Company; LG Household & Health Care Ltd.; Amway; Biokleen; and CR BRANDS.
  • According to Consumer Reports, some of the best stain removal products on the market include OxiClean MaxForce Spray, OxiClean Laundry Stain Remover Spray, Shout Triple-Acting Spray, Spray 'n Wash Laundry Stain Remover Spray, Spray 'n Wash Max Spray, Shout Advanced Action Gel Liquid, and Tide Plus Ultra Stain Release.


  • One possible trend in the space that can be further investigated is a move toward more eco-friendly products. Some examples of products utilizing this trend are Eco-Friendly Laundry Stain Remover, Citra Spot Natural Stain and Odor Remover, Everyday Stain; Odor agent, and 365 Pre-Wash Stain Remover.
  • Another possible trend that can be examined is the use of ultrasonic stain remover pens.

Summary of Findings Related to Goals

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
  • We found the market size for the global stain removal industry and were able to estimate the market size for North America. The initial research suggests that it will be difficult, if not impossible to narrow that down further to the U.S. only. Additionally, none of the reports found in the initial research indicated that a breakdown of the market by at-home and on-the-go products will be available.
  • We found several key players in the space, but were not able to determine which ones are big players in the U.S. market.
  • The initial search found that trends in this space may be difficult to uncover. While we found two possibilities, we were not able to definitively prove they are trends. However, it is possible further research could accomplish this.
  • We did not have time to address consumer perceptions in the initial research.

Research proposal:

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