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Research Outline

Prepared for Tamala B. | Delivered August 6, 2021

Travel Preferences Research

Goals

To identify and list favorite types of travel destinations in North America, Europa, and Australia for members of the LGBTQ community and for South and East Asian travelers.
  • Focus on actual destination types, such as outdoorsy, cities, beaches, urban areas, adventure, family-friendly, and kid-friendly.

Early Findings

Data Availability

Initial research on the topic indicates that data availability is adequate on the topic.

LGBTQ Travel Preferences

MisterB&B Survey 2020

  • According to a research survey conducted by MisterB&B, members of the LGBTQ community listed beaches as their most preferred travel destination, followed by urban destinations and city trips, nature adventures in the countryside or in the mountains, and, last, LGBTQ events. American Travelers prefer nature adventure trips over beaches; However, Europeans love beaches over any other travel destinations. Members in the 18-34 age group are most likely to attend an LGBTQ event. LGBTQ travelers prefer staying at a hotel or a resort; they also love staying with family and friends. 

CMI Survey 2021

  • Community Marketing and Insights surveyed the member of the LGBTQ community about their travel preferences and found out that nearly 46% of the respondents wanted to "visit a big city/metro area for vacation," 40% preferred a small-town destination for their next vacation, 38% wanted a beach vacation, 26% wanted to go on an outdoor adventure trip, 14% were hoping to travel to an international destination, and 4% were interested in vacationing on a cruise.

2021 LGBTQ+ Post Covid Travel Survey

  • IGLTA conducted a survey between 26 March to 9 April 2021 to gauge the travel sentiments of the members of the LGBTQ community. The survey results highlighted that most people are interested in taking a domestic trip (68%), 31% wanted to go on an international leisure trip.
  • 43% of the respondents wanted to attend an LGBTQ pride event or a community festival.
  •  19% wanted to go to an amusement park. 58% of the people prefer to stay at a hotel or a resort, and 45% wanted to live in a vacation home or a condo. 

Summary of Findings

  • We were able to provide some key insights into the travel sentiments of the LGBTQ members. During our research, we observed that most of the surveys and research studies available in the public domain focus on the impact of the pandemic on the travel attitudes of LGBTQ travelers, and the information published on the topic applies to global LGBTQ travel.
  • We also found that multiple travel companies have conducted and published research on the key concerns of the LGBTQ community and some of the most important barriers restraining LGBTQ travel. Further research on this topic could provide insights on what could be changed to promote LGBTQ travel.
  • Due to time constraints, we could only provide selected findings from the surveys listed above, and we could only focus on the LGBTQ community; we propose further research to summarise the findings from these surveys.
  • We have observed that adequate information is available about the travel preferences of South and East Asian travelers, and further research on the topic can provide some fruitful insights.